BREWDOG AND DIAGEO – PAYBACK TIME

BREWDOG AND DIAGEO – PAYBACK TIME

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

Back in mid-2012 we were screwed over by the industrial mega-concern Diageo. The eighth-largest company on the London Stock Exchange took exception to BrewDog winning an award for the hard work of our epic bar teams, and blackmailed the event organiser into giving the award to somebody else. We saw the whole thing as a telling microcosm for just how the beer industry is changing and just how scared and jealous the establishment are of the craft beer movement.

Tomorrow, we will take our revenge.

The outcry against the arrogant and stupid actions of Diageo even led the incident to be a global trend on twitter. With our hashtag, #andthewinnerisnot the 4th most trending topic globally, being posted over half a million times.

We have been plotting our revenge for a long time. And our revenge will be just as absurd as the original incident itself. It maybe that we have sat on a grudge for over 3 years. Or it maybe that we have had much better things to do with our time. Let’s hope Diageo has a sense of humour.

After all, tick follows tock follows tick. Here’s to waiting (for another twenty-four hours at least)…

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

Share This
anonymous 05.03.2016 @ 4:16pm
I also love the TV series these guys have on ESQ TV. James is a hoot
stevie baird 11.02.2016 @ 6:22pm
Gie them laldy brewdog. :-)
Miles 11.02.2016 @ 12:23pm
Give Diageo hell BrewDog!
Emmalou 11.02.2016 @ 12:01pm
Ah Brewdog. You don't need to resort to tactics to get revenge. That is a race to the bottom. You are already winners with a great brand. Do what hurts big business the most - work to steal their market share.
Cammy Keith 11.02.2016 @ 10:37am
Ooh Christ aye
Tommy Bryce 11.02.2016 @ 7:26am
Better be funny
Haydz Sam 11.02.2016 @ 12:40am
Get Em Boys !!!! Love to See The Outcome
Lloydy 10.02.2016 @ 11:04pm
Jet Black Heart methinks
Quentin Rummage 10.02.2016 @ 9:07pm
Show 'em you're truly Coco Psycho !!! Well done Brewdog.
Derek P 10.02.2016 @ 8:24pm
Go get them. They are the dark side of the industry.
anonymous 10.02.2016 @ 7:40pm
Diageo is the worst thing happend with whisky. Brora,Rosebank and Port Ellen....Ask them....
Kat CyRyder 10.02.2016 @ 7:39pm
Looking forward to this!
G 10.02.2016 @ 5:08pm
time to see the distilling project??
Barry 10.02.2016 @ 4:57pm
Ram it right up them .
anonymous 10.02.2016 @ 4:41pm
Cool, go get 'em !!!!
Donald Trump 10.02.2016 @ 4:17pm
Kick their asses for me will ya?
baz 10.02.2016 @ 3:48pm
diageo took a lot of farm land surrounding me to build warehouses more security than area 51 ffs rip them a new one brewdog.
Adski 10.02.2016 @ 2:04pm
I adore your PR department. You hiring?
Mike Wilde 10.02.2016 @ 1:59pm
Cant wait!!!!
Karl 10.02.2016 @ 1:58pm
Brew dog all the way
Paul Duthie 10.02.2016 @ 1:47pm
Dingers out
Suzanne Kelly 10.02.2016 @ 1:41pm
years ago Diageo had a very small herd of deer shot at a property it had taken over, or so I was told by someone who left when Diageo took the place over. Give it to them good.
David 10.02.2016 @ 1:40pm
As a fan of Brewdog and an employee of Diageo (just earning a living) I'm very much looking forward to this.
Laura Tomas 10.02.2016 @ 1:28pm
This is going to be good! Can't wait!
Mikey Watterloony 10.02.2016 @ 1:01pm
*grabs popcorn
Grant 10.02.2016 @ 12:45pm
Actually can't wait to see what's going to happen!!!!
Diegoeaogogo 10.02.2016 @ 12:42pm
If it's a severed head i'm going to be very upset
anonymous 10.02.2016 @ 12:39pm
Revenge is a dish best served cold.
Pete H 10.02.2016 @ 12:10pm
You guys .......
SO looking forward to seeing this tomorrow !
Fraguk 10.02.2016 @ 12:05pm
"Hello my name is Diageo"?

Incredibly sour beer, that leaves a very bitter aftertaste?
XYZ 10.02.2016 @ 11:12am
"And our revenge will be just as absurd as the original incident itself."

Now I can't wait till tomorrow! Give 'em hell, lads!
Marky Mark 10.02.2016 @ 11:10am
Remember this well!

Think reading this was the first time I'd seen BrewDog and a life long love was soon started!