WHEN POLITICS IS TOO CRAZY FOR BREWDOG PROTEST BEERS
We have a history of making protest beers. From Hello My Name Is Vladimir to Make Earth Great Again, we have often taken a stand, in fermented form, on an issue we feel passionate about.
The problem, however, is that politics has become too crazy even for BrewDog protest beers meaning we cannot ferment beers and design labels quick enough to keep up with the chaos.
Last week, we decided to launch a new beer, a 5.2% hazy IPA, called Hello My Name Is (Unelected) Boris. A liquid protest against our second consecutive unelected leader in the UK at such an uncertain and perilous chapter in our nation’s history. A beer to defend our right to democratically elect our leader.
And then our aforementioned leader decided to shut down parliament, and our democracy, for the most pivotal 5 weeks of our generation. So, we decided to invite all MPs to drink this beer in our bars for free and to give them somewhere to go (we also have hot desking spaces!) whilst their place of work, our parliament, was bizarrely closed. A way to keep them busy while democracy is out of action, no expenses necessary.
And now it looks like we are careering towards a snap general election.
We don’t really know what is going on anymore or what is next for UK politics.
And both points that this beer was trying to make are now old news. But it is still a great beer that we want people to enjoy and whatever is next for our country, drinking great craft beer might just get us through it.
Hello My Name Is (Unelected) Boris launches online and in all UK BrewDog bars tomorrow (Thursday 5th September 2019). With a free beer in our bar for any member of parliament. No matter what is going on in the world, we're going to continue to bring great craft beer to the confused British people (and everyone else).
And if the anticipated general election arrives, we will, of course, be running Vote For Punk again where we will be giving anyone who votes (regardless of your political persuasion) a free Punk IPA on us to toast your democratic contribution.