Sink the Bismarck!
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You can watch the video full screen on Vimeo. Yes we realise we are very, very silly!
Sink the Bismarck! is beer, amplified. With the volume turned full up, it is important you that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy.
Sink the Bismarck is a quadruple IPA that contains four times the hops, four times the bitterness and frozen four times to create at a staggering 41% ABV.
This is IPA amplified, the most evocative style of the craft beer resistance with the volume cranked off the scale. Kettle hopped, dry hopped then freeze hopped for a deep fruit, resinous and spicy aroma. A full out attack on your taste-buds ensues as the incredibly smooth liquid delivers a crescendo of malt, sweet honey, hop oils and a torpedo of hop bitterness which lasts and lasts.
We want to do all we can to promote a new and responsible approach to beers in this country. We want the public to learn to understand, appreciate and respect beer. At BrewDog want to highlight a different approach to beer, one which focuses on quality ingredients and craftsmanship and not marketing budgets, volume sales and binge consumption. Many fall down the monolithic corporate brewers rabbit hole, we are on a mission to open as many people’s eyes as we can.
By pushing the boundaries in brewing we can highlight all that is exciting about craft beer and make more people aware that an alternative to mass market beers exist. As a company responsible consumption and better education about beer is ingrained in all we do. Beer has a terrible reputation in Britain, it’s ignorant to assume that a beer can’t be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck! should be enjoyed in spirit sized measures.
If you are lucky enough to get your mucky little paws on one of these bottles, Plug in, kick back and enjoy as we welcome to the stage the world's strongest beer, officially cranked up to 11.
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Ill be tasting the Penguin tomorrow and the Schorch 40 next Wednesday.
Perchance theyve realised that speciality beers are actually more expensive and for a more niche market than white label whisky. Cant wait to get my hands on this and savour it.
Hopefully you will be able to capitalise on this!
Pub will be a rip-roaring success, hopefully you dont sell out to the Pubcos too early!
I really hope though that as you move onward into the new brewary, you buy a machine to put a swingtop or cork on the bottles. Or maybe you could offer a beer decanter. Some of us live among beer philistines who are not worthy of a share of such products.