GRAPEFRUIT PAY

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

A week has passed since our new citrus-packed American IPA Elvis Juice saw the light of day, launching on can in our bars and online shop. This week, Elvis arrives in style on draft across our UK Bars – launching at 6pm tomorrow, Friday 4th March.

And to celebrate, we are introducing the ultimate in contactless payments. Grapefruit Pay.

From 6pm tomorrow, you will be able to pay for your first 1/2 pint of Elvis Juice using the beer’s signature ingredient – simply head to your nearest UK BrewDog Bar wielding a grapefruit, and our Cicerone-trained barstaff will exchange for a half of our zesty, citrus IPA. We will collect all of the grapefruits and send them to Ellon to be ‘recycled’ into the next batch of Elvis Juice. You will be literally (Grapefruit) paying it forward!

For those thinking of making a night of it, we are rocking Grapefruit Pay only on Friday - and as a one-per-customer deal, so those arriving with a sackful will benefit only through a chance to increase their Vitamin C levels into the stratosphere when they get home. Also, we can’t give change, but feel free to leave any loose Satsumas in your pockets as a tip to our rock and roll bar crews!

So before you chop that grapefruit into a disappointing breakfast, or squeeze for a jolting morning treat, think instead that you can exchange it for a half-pint of a beer that dials fruitiness in on an epic (and far more rewarding) scale. As one-touch payment systems go, placing a grapefruit in the hands of a friendly BrewDog crewmember is about as easy as it gets. And besides, four out of five a day is near enough…

Elvis Juice launches on draft at 6pm tomorrow, Friday 4th March, across our network of UK Bars. Whether you wield a grapefruit or not – let us know your thoughts in the comments below!

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks